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#Cookwithcapella- Product launch Campaign
Boosting brand visibility and interaction through an ASMR-based contest that encouraged user-generated content and showcased the versatility of Capella Chocolate.
About Brand
Capella, a delightful sub-brand of Milkymist, is crafted for chocolate lovers who crave indulgence. With its rich, velvety texture and irresistible flavors, Capella embodies the perfect blend of quality and taste. Whether it's a treat for yourself or a gift for loved ones, Capella promises a heavenly chocolate experience, inspired by Milkymist's commitment to excellence.
Objectives
01
Highlight the versatility and sensory appeal of Milky Mist’s Capella Chocolate.
03
Motivate audiences to create and share their own content inspired by the campaign.
02
Foster interaction through an immersive ASMR experience and user participation.
04
Amplify the campaign's reach through influencer collaborations and contest entries.
The campaign strategy encompassed several key elements
1. Influencer Collaborations
Partnered with two ASMR influencers to produce high-quality, sensory-rich videos showcasing Capella Chocolate’s versatility in cooking and baking.
2. Interactive Contest
Launched the "Cook with Capella" contest, encouraging audiences to replicate or innovate recipes and share their own videos.
3. Targeted Promotion
Leveraged the influencers’ platforms to target audiences who resonate with ASMR and cooking content, maximizing the campaign's reach.
4. Audience Engagement
Used engaging calls-to-action and interactive formats to drive participation and amplify the organic reach of user-generated content.
The Remarkable Results
The "Cook with Capella" ASMR contest successfully combined sensory appeal with interactive engagement, driving significant visibility and audience participation. By leveraging ASMR influencers and encouraging user-generated content, the campaign effectively highlighted Capella Chocolate’s versatility and created a lasting impression among its target audience.
2
Total No. of Influencers
1.3 M+
Total No. of Impressions
10 K
Total No. of engagement
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