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Heritage's Mug Cake Challenge with Chennai Influencers
Heritage, a renowned food brand, aimed to promote the spirit of Christmas while creating user-generated content (UGC) and increasing brand awareness.The campaign aimed to showcase Heritage products and engage the local audience.
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About Brand
Heritage Foods Limited is an India-based dairy company. The Company's segments include Dairy, Renewable energy and Feed. The Dairy segment is engaged in the manufacturing and marketing a complete range of milk and milk products.
Objectives
01
Increase brand awareness and engagement within the Chennai-based audience during the festive season.
03
Encourage active participation and engagement within the community to bolster brand loyalty.
02
Foster the creation of user-generated content (UGC) to creatively showcase Heritage products.
04
Strengthen brand advocacy through interactive campaigns and community involvement.
The campaign strategy encompassed several key elements
1. Influencer Selection
Identify Chennai-based influencers with a significant following and a passion for food and cooking, ensuring diversity to reach a wide audience.
2. Campaign Announcement
Launch the #BakeWithHeritage campaign, introducing the mug cake challenge and emphasizing the use of Heritage products. Provide influencers with clear guidelines and incentives to participate.
3. User-Generated Content (UGC)
Foster active participation from followers by encouraging them to create and share their mug cake videos using the campaign hashtag. Offer incentives, such as reposts and special discounts, to encourage UGC creation.
The Remarkable Results
The #BakeWithHeritage campaign significantly increased brand visibility and awareness among the Chennai-based audience. The campaign hashtag gained traction, with numerous user-generated mug cake videos shared across social media platforms.
The campaign positively impacted sales of Heritage products, with an increase in demand observed during the campaign period. The personalized and relatable content from influencers and followers contributed to converting interest into purchases.
3
Total No. of Influencers
4 M+
Total No. of Impressions
700K+
Total No. of engagement
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