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Celebrating Children's Day With Milky Mist
A vibrant influencer marketing campaign to celebrate Children's Day while promoting their range of dairy products. The campaign aimed to engage families and highlight the nutritional value and deliciousness of Milky Mist offerings.
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About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Drive awareness of Milky Mist dairy products during Children's Day celebrations.
03
Highlight the nutritional advantages of Milky Mist products for parents.
02
Foster engagement among families and children with imaginative content.
04
Enhance brand recognition and favorability among family-oriented audiences.
The campaign strategy encompassed several key elements
1. Children's Day Celebration
Collaborated with influencers to curate engaging Children's Day content featuring Milky Mist products.Encouraged influencers to share fun and interactive activities, recipes, and snack ideas using Milky Mist dairy products.
2. Educational Content
Emphasized the nutritional benefits of dairy products in child development and growth.Worked with influencers to create informative content highlighting the importance of dairy in a child's diet.
The Remarkable Results
The campaign garnered widespread attention on social media platforms, increasing brand visibility among families and parents.Influencers' creative content sparked conversations and interactions, driving high levels of engagement.
Educational content shared by influencers effectively communicated the nutritional benefits of Milky Mist dairy products.Parents were informed about the importance of incorporating dairy into their children's diets for optimal health and growth.
3
Total No. of Influencers
1.2M+
Total No. of Impressions
50.3K
Total No. of engagement
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