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Spreading Sweetness with Milky Mist Products
Milky Mist launched a vibrant influencer marketing campaign during Diwali to promote their Gulabjamun mix and Ghee dairy products. The campaign aimed to capitalize on the festive spirit and showcase the versatility and quality of Milky Mist's offerings.
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About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Promote Milky Mist Gulabjamun mix and Ghee dairy products during Diwali.
03
Showcase the traditional and authentic taste of Milky Mist products.
02
Increase brand visibility and engagement via influencer collaborations.
04
Align the campaign with the festive spirit of Diwali celebrations.
The campaign strategy encompassed several key elements
1. Creative Content Creation
Influencers were tasked with developing engaging content that showcased Milky Mist's Gulabjamun mix and Ghee products in innovative and appealing ways. Content included recipe tutorials, cooking demonstrations, and festive-themed imagery to resonate with Diwali celebrations.
2. Recipe Integration
Influencers seamlessly integrated Milky Mist's Gulabjamun mix and Ghee products into their Diwali recipes, highlighting the ease of use and superior taste. They emphasized the convenience of Milky Mist products for creating traditional sweets at home, enhancing the festive experience for their followers.
The Remarkable Results
The campaign garnered widespread attention on social media platforms, increasing brand visibility among families and parents.Influencers' creative content sparked conversations and interactions, driving high levels of engagement.
Educational content shared by influencers effectively communicated the nutritional benefits of Milky Mist dairy products.Parents were informed about the importance of incorporating dairy into their children's diets for optimal health and growth.
3
Total No. of Influencers
5.8M+
Total No. of Impressions
2.7M+
Total No. of engagement
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