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Savoring Onam Traditions with Milky Mist Products
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About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Promote Milky Mist Condensed Milk and Ghee dairy products during the Onam festival in Kerala.
03
Highlight the role of Milky Mist products in traditional Onam recipes and celebrations.
02
Increase brand awareness and engagement among the Kerala audience through influencer marketing.
04
Establish Milky Mist as a preferred brand for quality dairy products in Kerala.
The campaign strategy encompassed several key elements
1. Influencer Selection
Partnered with influential content creators and bloggers from Kerala who had a strong following and engagement among the local audience. Selected influencers known for their expertise in Kerala cuisine and cultural traditions.
2. Authentic Content Creation
Collaborated with influencers to create authentic and relatable content featuring Milky Mist Condensed Milk and Ghee. Influencers showcased the products in traditional Onam recipes such as Payasam, Appam, and Avial, highlighting their quality and taste.
3. Festive Engagement
Encouraged influencers to engage their followers by sharing Onam cooking tips, recipe tutorials, and behind-the-scenes glimpses of their festive preparations using Milky Mist products. Created a sense of anticipation and excitement leading up to the festival.
4. User-Generated Content
Inspired followers to participate in the campaign by sharing their own Onam recipes and cooking experiences using Milky Mist products. Encouraged the use of campaign hashtags to facilitate content discovery and engagement.
The Remarkable Results
The campaign significantly increased Milky Mist's visibility among the Kerala audience, with influencer-generated content reaching a wide audience interested in Onam celebrations and traditional cuisine.
The campaign helped expand Milky Mist's market presence in Kerala, positioning the brand as a preferred choice for dairy products among local consumers during the festive season.
4
Total No. of Influencers
1.4 M+
Total No. of Impressions
100 K+
Total No. of engagement
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