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Nourishing Traditions with Milky Mist Dairy Products
The campaign focused on leveraging the cultural significance of Pongal to connect with consumers and highlight the goodness of dairy in traditional festivities.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Increase brand visibility and awareness during the Pongal festival.
03
Engage with a diverse audience through influencer collaborations.
02
Promote Milky Mist dairy products as essential ingredients for Pongal celebrations.
04
Drive consumer engagement and product sales during the campaign period.
The campaign strategy encompassed several key elements
1. Content Creation
Influencers were tasked with creating engaging and authentic content that showcased Milky Mist dairy products being used in traditional Pongal recipes. This content highlighted the brand's commitment to quality and its role in enhancing the festive experience.
2. Social Media Promotion
Influencers shared their Pongal-themed content across various social media platforms, including Instagram, and YouTube, using relevant hashtags and tagging Milky Mist to maximize visibility and reach.
The Remarkable Results
The campaign contributed to a notable increase in sales of Milky Mist dairy products during the Pongal festival period, reflecting consumer interest and purchase intent.
By leveraging the power of influencers and cultural relevance, Milky Mist strengthened its position in the market and deepened its relationship with consumers, laying a solid foundation for future growth and engagement initiatives.
04
Total No. of Influencers
6,10,000 +
Total No. of Impressions
210,00+
Total No. of engagement
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