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The Rainbow of Navaratri- 9 Days, 9 Colorful Dishes
Showcasing 9 Navaratri-themed recipes over 9 days with influencers to boost brand visibility, drive engagement, and align with the festive spirit.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Increase recognition through festive-themed, shareable content.
03
Align brand identity with the spirit of Navaratri using unique and relatable content.
02
Encourage likes, shares, and saves by connecting with audience traditions.
04
Expand follower base and amplify reach through influencer collaborations.
The campaign strategy encompassed several key elements
1. Creative Content Creation
Designed the content to be vibrant and engaging, combining rich visuals and step-by-step recipes that encouraged audience interaction and festive participation.
2. Themed recipes
Partnered with influencers to create 9 unique recipes inspired by the Navaratri color themes, ensuring each post reflected the cultural significance of the day.
3. Platform-Specific Execution
Utilized Instagram reels for dynamic storytelling and carousel posts for in-depth recipe showcases, maximizing engagement on the platform.
4. Impact Tracking
Monitored detailed metrics, including video views, likes, shares, saves, and follower growth, to measure the campaign's effectiveness and refine future efforts.
The Remarkable Results
The Navaratri-themed influencer campaign effectively blended cultural relevance with creative storytelling, achieving impressive reach, engagement, and follower growth. By aligning with audience traditions, the campaign showcased the power of meaningful, value-driven content in enhancing brand visibility and connection.
09
Total No. of Influencers
2.4 M+
Total No. of Impressions
37K+
Total No. of engagement
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