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​Fuel Your Fitness: Introducing Milky Mist Skyr Yogurt
Promoting Skyr Yogurt as a high-protein, fitness-friendly choice through engaging collaborations with fitness influencers.
About Brand
Milky Mist Dairy Food Private Limited (MMD) is a leading dairy brand specializing in the procurement, processing, and manufacturing of a diverse range of dairy products. With a strong focus on quality and innovation, Milky Mist offers over 20 dairy products, including its signature Paneer, curd, butter, and value-added offerings.
Objectives
01
Highlight Skyr Yogurt’s 11% protein content as ideal for fitness enthusiasts.
03
Position Skyr Yogurt as an essential part of a healthy, active lifestyle.
02
Align messaging with the Purattasi period's dietary traditions.
04
Increase visibility within health and fitness circles through engaging content.
The campaign strategy encompassed several key elements
1. Influencer Collaborations
Partnered with four prominent fitness influencers with strong engagement in their communities to build credibility and trust.
2. Engaging Content
Developed reels and posts showcasing Skyr Yogurt as a convenient, protein-packed snack for workouts and active routines.
3. Lifestyle Alignment
Emphasized how Skyr Yogurt supports fitness goals by blending health benefits with practical use cases.
4. Audience Connection
Crafted relatable messaging tailored to fitness enthusiasts, highlighting the yogurt’s role in achieving protein requirements.
The Remarkable Results
The campaign effectively introduced Milky Mist Skyr Yogurt as a high-protein, fitness-friendly option. Through strategic collaborations with fitness influencers and relatable content, the campaign successfully positioned Skyr Yogurt as a key component of an active, health-focused lifestyle, resonating strongly with fitness enthusiasts.
4
Total No. of Influencers
1.7 M+
Total No. of Impressions
19 K
Total No. of engagement
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