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Jardin Villa Project Awareness and Launch Event
The influencer campaign aimed to generate awareness about the project, announce a contest, invite entries, and share launch event information. Lifestyle, mom, and couple influencers were approached to engage their audience and create buzz around the project.
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About Brand
TVS Emerald is the real estate arm of the TVS Group. Headquartered in Chennai, Tamil Nadu, the company Emerald Haven Realty Limited, is founded on the same principles of Trust, Value, and Service that customers have been experiencing with the TVS group for over 100 years.
Objectives
01
Collaborate with Lifestyle, Mom, and Couple influencers to engage their audience and generate buzz
03
Create project awareness and excitement among the target audience
02
Share launch event details to build anticipation and interest
04
Announce a contest to drive engagement and participation
The campaign strategy encompassed several key elements
1. Influencer Selection
Carefully selected Lifestyle, Mom, and Couple influencers with engaging content and strong audience connections.Chose influencers known for their ability to captivate and resonate with their followers.
2. On-Site Reel Shoots
Tasked influencers with shooting on-site reels showcasing project features.Aimed to generate curiosity and capture attention by highlighting unique selling points.
3. Contest Promotion
Leveraged influencers' reels to announce the contest, effectively communicating details and encouraging maximum entries.Provided clear guidelines and enticing incentives to drive participation.
The Remarkable Results
Campaign successfully raised project visibility and generated curiosity.
Campaign successfully created buzz around the launch, generating anticipation and interest.
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Total No. of Influencers
270 K+
Total No. of Impressions
38 K+
Total No. of engagement
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